Posts Tagged ‘analytics’

Google’s SEO Starter Guide – Webmaster Tools

March 26th, 2010

 

Make Use of Free Webmaster Tools

 

 

 

Major search engines, including Google, provide free tools for webmasters. Google’s Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:

 

• see which parts of a site Googlebot had problems crawling
• upload an XML Sitemap file
analyze and generate robots.txt files
remove URLs already crawled by Googlebot
specify the preferred domain
identify issues with title and description meta tags
• understand the top searches used to reach a site
• get a glimpse at how Googlebot sees pages
remove unwanted sitelinks that Google may use in results
receive notification of quality guideline violations and file for a site reconsideration

 

Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.

 

Google’s SEO Starter Guide

March 13th, 2010

 

Search Engine Optimization Starter Guide

Version 1.1, published 13 November 2008

 

 

 

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

 

 


SEO Guide Intro

Search engine optimization affects only organic search results, not paid or “sponsored” results, such as Google AdWords

 

 

Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines.

Your site may be smaller or larger than this and offer vastly different content, but the optimization topics in these chapters should apply to sites of all sizes and types.

You can see the rest of the chapters here

 

HowTo: Place Google Analytics Tracking Code on WordPress Blog

March 10th, 2010
If you have WordPress 2.8.4 or later (to check this click on Appearance -> Themes, you will see version on the bottom of the page) do this:

 

- Appearance -> Editor

- choose footer.php on the right menu

- paste your google analytics tracking code before </body>

- click on Update File below