Posts Tagged ‘google organic search’

Google’s SEO Starter Guide – Easy Navigation

March 20th, 2010

 

Make Your Site Easier To Navigate

 

 

 

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines to understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

 

 


SEO Guide Navigation1


The directory structure for our small website on baseball cards

 

 

A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

An XML Sitemap (upper-case) file, which you can submit through Google’s Webmaster Tools, makes it easier for Google to discover the pages on your site. Using a Sitemap file is also one way (though not guaranteed) to tell Google which version of a URL you’d prefer as the canonical one (e.g. http://brandonsbaseballcards.com/ or http://www.brandonsbaseballcards.com/; more on what’s a preferred domain). Google helped create the open source Sitemap Generator script to help you create a Sitemap file for your site. To learn more about Sitemaps, the Webmaster Help Center provides a useful guide to Sitemap files.

 

 

Good practices for site navigation

 

• Create a naturally flowing hierarchy – Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.
Avoid:
•• creating complex webs of navigation links, e.g. linking every page on your site to every other page
•• going overboard with slicing and dicing your content (it takes twenty clicks to get to deep content)

• Use mostly text for navigation – Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.
Avoid:
•• having a navigation based entirely on drop-down menus, images, or animations (many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site; more on how Google deals with non-text files)

• Use “breadcrumb” navigation – A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right.

 

 


SEO Guide Navigation2


Breadcrumb links appearing on a deeper article page on our site

 

 

• Put an HTML sitemap page on your site, and use an XML Sitemap file – A simple sitemap page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.
Avoid:
•• letting your HTML sitemap page become out of date with broken links
•• creating an HTML sitemap that simply lists pages without organizing them, for example by subject

• Consider what happens when a user removes part of your URL – Some users might navigate your site in odd ways, and you should anticipate this. For example, instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content. He or she might be visiting http://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, but then enter http://www.brandonsbaseballcards.com/news/2008/ into the browser’s address bar, believing that this will show all news from 2008. Is your site prepared to show content in this situation or will it give the user a 404 (“page not found” error)? What about moving up a directory level to http://www.brandonsbaseballcards.com/news/?

• Have a useful 404 page – Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing “not found” errors.
Avoid:
•• allowing your 404 pages to be indexed in search engines (make sure that your webserver is configured to give a 404 HTTP status code when non-existent pages are requested)
•• providing only a vague message like “Not found”, “404″, or no 404 page at all
•• using a design for your 404 pages that isn’t consistent with the rest of your site

 

 

Google’s SEO Starter Guide – Page Titles

March 17th, 2010

 

Create Unique, Accurate Page Titles

 

 

 

A title tag tells both users and search engines what the topic of a particular page is. The tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide2.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide2-300x104.jpg" alt="SEO Guide Page Titles1" title="seo-guide2" width="300" height="104" class="size-medium wp-image-173" /><br /> </a><br /> </center> </p> <p> <em><br /> The title of the homepage for our baseball card site, which lists the business name and three main focus areas<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you’re unfamiliar with the different parts of a Google search result, you might want to check out the <a href="http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-esult.html">anatomy of a search result</a> video by Google engineer Matt Cutts, and this helpful <a href="http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=134479#search_results"> diagram of a Google search results page</a>.) Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.</p> <p>The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide3.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide3-300x56.jpg" alt="SEO Guide Page Titles2" title="seo-guide3" width="300" height="56" class="size-medium wp-image-174" /><br /> </a><br /> </center> </p> <p> <em><br /> A user performs the query [baseball cards]<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide4.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide4-300x60.jpg" alt="SEO Guide Page Titles3" title="seo-guide4" width="300" height="60" class="size-medium wp-image-175" /><br /> </a><br /> </center> </p> <p> <em><br /> Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold)<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide5.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide5-300x66.jpg" alt="SEO Guide Page Titles4" title="seo-guide5" width="300" height="66" class="size-medium wp-image-176" /><br /> </a><br /> </center> </p> <p> <em><br /> If the user clicks the result and visits the page, the page’s title will appear at the top of the browser<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide6.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide6-300x52.jpg" alt="SEO Guide Page Titles5" title="seo-guide6" width="300" height="52" class="size-medium wp-image-177" /><br /> </a><br /> </center> </p> <p> <em><br /> A user performs the query [rarest baseball cards]<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide7.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide7-300x68.jpg" alt="SEO Guide Page Titles6" title="seo-guide7" width="300" height="68" class="size-medium wp-image-178" /><br /> </a><br /> </center> </p> <p> <em><br /> A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <strong>Good practices for page title tags</strong></p> <p>• Accurately describe the page’s content – Choose a title that effectively communicates the<br /> topic of the page’s content.<br /> Avoid:<br /> •• choosing a title that has no relation to the content on the page<br /> •• using default or vague titles like “Untitled” or “New Page 1″</p> <p> • Create unique title tags for each page – Each of your pages should ideally have a unique<br /> title tag, which helps Google know how the page is distinct from the others on your site.<br /> Avoid:<br /> •• using a single title tag across all of your site’s pages or a large group of pages</p> <p> • Use brief, but descriptive titles – Titles can be both short and informative. If the title is too<br /> long, Google will show only a portion of it in the search result.<br /> Avoid:<br /> •• using extremely lengthy titles that are unhelpful to users<br /> •• stuffing unneeded keywords in your title tags </p> <p> </p> <p> </p> </td> </tr> </table> </div> <div class="post-meta"> <div class="post-meta-b"> <div class="cl"> </div> <div class="left"> <p>Posted in <a href="http://www.geekwidget.com/category/computer-stuff/seo-stuff" title="View all posts in SEO Widgets" rel="category tag">SEO Widgets</a></p> <p>Tags: <a href="http://www.geekwidget.com/tag/accurate-page-title" rel="tag">accurate page title</a>, <a href="http://www.geekwidget.com/tag/google-guide" rel="tag">google guide</a>, <a href="http://www.geekwidget.com/tag/google-organic-search" rel="tag">google organic search</a>, <a href="http://www.geekwidget.com/tag/page-search" rel="tag">page search</a>, <a href="http://www.geekwidget.com/tag/seo-optimization" rel="tag">seo optimization</a>, <a href="http://www.geekwidget.com/tag/unique-page-title" rel="tag">unique page title</a>, <a href="http://www.geekwidget.com/tag/unique-title-tags" rel="tag">unique title tags</a></p> </div> <div class="right"> <p><a href="http://www.geekwidget.com/googles-seo-starter-guide-page-titles-172#respond" title="Comment on Google’s SEO Starter Guide – Page Titles">0 Comments</a></p> <!-- <p></p> --> </div> <div class="cl"> </div> </div> </div> </div> </div> </div> <div class="page-nav"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div> <div id="sidebar" role="complementary"> <ul> <li id="text-2" class="widget widget_text"> <div class="textwidget"><center> <p> </p> <p> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/friends.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/friends-150x150.jpg" alt="Friends" title="friends" width="150" height="150" class="size-thumbnail wp-image-119" /> </a> </p> <p> <a href="http://www.geekwidget.com/image-gallery-99">Image Galery</a> </p> <p> </p> </center></div> </li><li id="search-3" class="widget widget_search"><h2 class="widgettitle">Search Widgets</h2><form role="search" method="get" id="searchform" class="searchform" action="http://www.geekwidget.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></li><li id="categories-2" class="widget widget_categories"><h2 class="widgettitle">Widget Groups</h2> <ul> <li class="cat-item cat-item-6"><a href="http://www.geekwidget.com/category/cars" title="Hiho, Silver... away!">Car Widgets</a> </li> <li class="cat-item cat-item-11"><a href="http://www.geekwidget.com/category/computer-stuff" title="Press any key to continue... 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