Posts Tagged ‘search’

Google’s SEO Starter Guide

March 13th, 2010


Search Engine Optimization Starter Guide

Version 1.1, published 13 November 2008




Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.



SEO Guide Intro

Search engine optimization affects only organic search results, not paid or “sponsored” results, such as Google AdWords



Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines.

Your site may be smaller or larger than this and offer vastly different content, but the optimization topics in these chapters should apply to sites of all sizes and types.

You can see the rest of the chapters here