Posts Tagged ‘seo optimization’

Google’s SEO Starter Guide – Page Titles

March 17th, 2010

 

Create Unique, Accurate Page Titles

 

 

 

A title tag tells both users and search engines what the topic of a particular page is. The tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide2.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide2-300x104.jpg" alt="SEO Guide Page Titles1" title="seo-guide2" width="300" height="104" class="size-medium wp-image-173" /><br /> </a><br /> </center> </p> <p> <em><br /> The title of the homepage for our baseball card site, which lists the business name and three main focus areas<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you’re unfamiliar with the different parts of a Google search result, you might want to check out the <a href="http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-esult.html">anatomy of a search result</a> video by Google engineer Matt Cutts, and this helpful <a href="http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=134479#search_results"> diagram of a Google search results page</a>.) Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.</p> <p>The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide3.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide3-300x56.jpg" alt="SEO Guide Page Titles2" title="seo-guide3" width="300" height="56" class="size-medium wp-image-174" /><br /> </a><br /> </center> </p> <p> <em><br /> A user performs the query [baseball cards]<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide4.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide4-300x60.jpg" alt="SEO Guide Page Titles3" title="seo-guide4" width="300" height="60" class="size-medium wp-image-175" /><br /> </a><br /> </center> </p> <p> <em><br /> Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold)<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide5.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide5-300x66.jpg" alt="SEO Guide Page Titles4" title="seo-guide5" width="300" height="66" class="size-medium wp-image-176" /><br /> </a><br /> </center> </p> <p> <em><br /> If the user clicks the result and visits the page, the page’s title will appear at the top of the browser<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name. </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide6.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide6-300x52.jpg" alt="SEO Guide Page Titles5" title="seo-guide6" width="300" height="52" class="size-medium wp-image-177" /><br /> </a><br /> </center> </p> <p> <em><br /> A user performs the query [rarest baseball cards]<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <center><br /> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide7.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/seo-guide7-300x68.jpg" alt="SEO Guide Page Titles6" title="seo-guide7" width="300" height="68" class="size-medium wp-image-178" /><br /> </a><br /> </center> </p> <p> <em><br /> A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result<br /> </em> </p> <p> </p> </td> </tr> <tr> <td style="text-align: left;"> <p> </p> <p> <strong>Good practices for page title tags</strong></p> <p>• Accurately describe the page’s content – Choose a title that effectively communicates the<br /> topic of the page’s content.<br /> Avoid:<br /> •• choosing a title that has no relation to the content on the page<br /> •• using default or vague titles like “Untitled” or “New Page 1″</p> <p> • Create unique title tags for each page – Each of your pages should ideally have a unique<br /> title tag, which helps Google know how the page is distinct from the others on your site.<br /> Avoid:<br /> •• using a single title tag across all of your site’s pages or a large group of pages</p> <p> • Use brief, but descriptive titles – Titles can be both short and informative. If the title is too<br /> long, Google will show only a portion of it in the search result.<br /> Avoid:<br /> •• using extremely lengthy titles that are unhelpful to users<br /> •• stuffing unneeded keywords in your title tags </p> <p> </p> <p> </p> </td> </tr> </table> </div> <div class="post-meta"> <div class="post-meta-b"> <div class="cl"> </div> <div class="left"> <p>Posted in <a href="http://www.geekwidget.com/category/computer-stuff/seo-stuff" title="View all posts in SEO Widgets" rel="category tag">SEO Widgets</a></p> <p>Tags: <a href="http://www.geekwidget.com/tag/accurate-page-title" rel="tag">accurate page title</a>, <a href="http://www.geekwidget.com/tag/google-guide" rel="tag">google guide</a>, <a href="http://www.geekwidget.com/tag/google-organic-search" rel="tag">google organic search</a>, <a href="http://www.geekwidget.com/tag/page-search" rel="tag">page search</a>, <a href="http://www.geekwidget.com/tag/seo-optimization" rel="tag">seo optimization</a>, <a href="http://www.geekwidget.com/tag/unique-page-title" rel="tag">unique page title</a>, <a href="http://www.geekwidget.com/tag/unique-title-tags" rel="tag">unique title tags</a></p> </div> <div class="right"> <p><a href="http://www.geekwidget.com/googles-seo-starter-guide-page-titles-172#respond" title="Comment on Google’s SEO Starter Guide – Page Titles">0 Comments</a></p> <!-- <p></p> --> </div> <div class="cl"> </div> </div> </div> </div> </div> </div> <div class="page-nav"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div> <div id="sidebar" role="complementary"> <ul> <li id="text-2" class="widget widget_text"> <div class="textwidget"><center> <p> </p> <p> <a href="http://www.geekwidget.com/wp-content/uploads/2010/03/friends.jpg"><img src="http://www.geekwidget.com/wp-content/uploads/2010/03/friends-150x150.jpg" alt="Friends" title="friends" width="150" height="150" class="size-thumbnail wp-image-119" /> </a> </p> <p> <a href="http://www.geekwidget.com/image-gallery-99">Image Galery</a> </p> <p> </p> </center></div> </li><li id="search-3" class="widget widget_search"><h2 class="widgettitle">Search Widgets</h2><form role="search" method="get" id="searchform" class="searchform" action="http://www.geekwidget.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></li><li id="categories-2" class="widget widget_categories"><h2 class="widgettitle">Widget Groups</h2> <ul> <li class="cat-item cat-item-6"><a href="http://www.geekwidget.com/category/cars" title="Hiho, Silver... away!">Car Widgets</a> </li> <li class="cat-item cat-item-11"><a href="http://www.geekwidget.com/category/computer-stuff" title="Press any key to continue... 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